Milestone Financial Canterbury marketing collateral
Milestone Financial have offices in key areas of New Zealand with financial advisors who are experienced in assisting clients from all around the country. Although there are brand guidelines established for the organisation, there was flexibility enough for the studio to be tasked with designing a look and feel alongside those for the Canterbury office – shown here in various items including presentation folder, financial advisor profiles and other unique collateral. Since then, and based on this work, the brand guidelines have been updated to include the use of the strong slab serif font for headings (for contrast with the sans serif body font) and dramatic landscape imagery to suit each region, symbolising the "Life is a journey" byline. The website, which is for the whole company, was also updated.