BRIDGIT ANDERSON CYANOTYPES
The cyanotype (blue print) is a photographic process invented in 1842, and is obtained using a contact printing process and exposure to ultraviolet light. Bridgit Anderson is a photographer who has created images using the authentic cyanotype process and wanted to reproduce them on a range of greeting and general cards as a way of providing something different in a market which is well subscribed. The images are graphically striking and while some cards feature them on their own (for release in the near future), Bridgit worked with copywriter Jeremy Roake to set up other cards where the images are matched up with inspirational historic quotes that sit well together. Designer Lizzie Parker created contemporary graphics to complement the cyanotypes and quotes that Bridgit and Jeremy had matched, by way of referencing imagery relevant to the content of the quote and the period from which it comes. Together they all form a range of beautiful and appealing cards from which someone looking for a uniquely special way of sending a message can choose, the greeting card equivalent of a coffee table book, which the recipient will wish to keep on display. A promotional card has also been produced, the intention of which is for leaving behind with a retailer following a sales meeting.